As shown above, the is how President John F Kennedy rallied for his Presidential position - using Television.
“Were it not for the Internet, Barack Obama would not be president. Were it not for the Internet, Barack Obama would not have been the nominee,” said Arianna Huffington, editor in chief of The Huffington Post.
President Obama participated in the elections with the use of YouTube, and it claimed him the title of President of the United States. President John F. Kennedy also utilized this act of “advertising” using technology in the 1960s. Both of them used technology that is ubiquitous and popular at the point of time. For President Kennedy, it was Television.
The use of technology seems to be proven useful for the elections, only that President Obama was blessed to be rallying in this era of modern technology where TV is not the only form of advertising. He used the tool of the Internet to reach out to the masses, and true enough the masses were reached, and that does not simply include Americans but people all over the world!
Obama did not only use YouTube for free advertising but also used Facebook and Twitter, and many other social networking sites to reach to the people. Whether this method is fair or not, I sure do not know. But one thing I know for sure, he does have a smart technique in attracting people!
The rise of Internet usage and technology has not only changed how we learn but the way information is being passed. Like Obama, he knew that the best way to let people know him was through the Internet, and true enough, he won the elections!
John F Kennedy was a president who left a major milestone in American History despite his short period of ruling, and he used technology to rally. I feel that these Presidents do have a creative enough mind to utilize not just speeches alone to attract the crowd.
Obama, today, has caused a Paradigm shift in elections, and I am sure we can expect more to come if ever another election were to happen in the future.
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